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more time in this role, I would have continued to grow TAC product testing in the following ways:
\nComplete library of testing scores and data with key insights
With a large backlog of products previously released without customer testing, I was continuously working backwards to gather feedback and gain insights about past products to inform upcoming products. With more time I would have completed the full catalog of products.
\nMore dynamic experience for Adventure Lab members
Better designed emails with cleverly written copy, more creative perks and merch, exclusive social media groups, etc.. 
\nInternational testing in the product development stage
This was still a bit of an afterthought when I came onto the testing team, but with distribution in Europe, UK, Canada, Australia, New Zealand, and plans for expansion into Mexico and additional countries, a more nuanced cultural context was needed for product creation going forward. 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wins when the user’s voice is heard
In product design and development, in order to create something that truly meets a need, the voice of the user/customer must be central. Make sure someone is their advocate.
\nData  ≠  Meaning
The meaning of raw data is not always self-evident and can be easily affected by personal bias within a team. Both embracing empathy and seeking objectivity are important when interpreting feedback and creating action from information. This is how we create a well-rounded and well-crafted product. \nStay curious and open
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\nProduct Education for Market Testers
Create a clear enough idea of the concept to equip the survey tester to give effective feedback, without prior brand knowledge.
\nConsistent Reporting Across Products 
Ensure our methods were consistent enough to \"compare apples to apples\" and create solid testing precedent across full suite of very different products (for couples, kids, friends, and families).
\nActioning the Data
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wins when the user’s voice is heard
In product design and development, in order to create something that truly meets a need, the voice of the user/customer must be central. Make sure someone is their advocate.
\nData  ≠  Meaning
The meaning of raw data is not always self-evident and can be easily affected by personal bias within a team. Both embracing empathy and seeking objectivity are important when interpreting feedback and creating action from information. This is how we create a well-rounded and well-crafted product. \nStay curious and open
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\nProduct Education for Market Testers
Create a clear enough idea of the concept to equip the survey tester to give effective feedback, without prior brand knowledge.
\nConsistent Reporting Across Products 
Ensure our methods were consistent enough to \"compare apples to apples\" and create solid testing precedent across full suite of very different products (for couples, kids, friends, and families).
\nActioning the Data
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\nComplete library of testing scores and data with key insights
With a large backlog of products previously released without customer testing, I was continuously working backwards to gather feedback and gain insights about past products to inform upcoming products. With more time I would have completed the full catalog of products.
\nMore dynamic experience for Adventure Lab members
Better designed emails with cleverly written copy, more creative perks and merch, exclusive social media groups, etc.. 
\nInternational testing in the product development stage
This was still a bit of an afterthought when I came onto the testing team, but with distribution in Europe, UK, Canada, Australia, New Zealand, and plans for expansion into Mexico and additional countries, a more nuanced cultural context was needed for product creation going forward. 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In product design and development, in order to create something that truly meets a need, the voice of the user/customer must be central. Make sure someone is their advocate.
\nData  ≠  Meaning
The meaning of raw data is not always self-evident and can be easily affected by personal bias within a team. Both embracing empathy and seeking objectivity are important when interpreting feedback and creating action from information. This is how we create a well-rounded and well-crafted product. \nStay curious and open
Learning to ask the right questions is a superpower—with customers, with stakeholders, and with a team. 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We Built
\n1.
Bookended Testing Process\nConceptual  >  Physical  >  Conceptual\n\nSteps 1 and 2 below already existed in rough form, but when taking on this role, I advocated for adding Step 3 to measure our success in development.\n\nWe needed a way to ensure that the customer feedback we were gathering during testing was being interpreted and implemented successfully.\n\n\nThe Improved Development Flow:\n\nConceptual Test
Determines if the raw concept has potential to move forward. Feedback is analyzed by me and implemented at the stakeholders' discretion.
\nPhysical ‘Usability’ Test
Gives practical feedback from our internal testers on how the challenge works in the real world. Feedback is used to refine the challenge further and those that are approved go into the final copy process.
\nConceptual Test *NEW*
The final score on the fully developed challenge with final copy. Success was achieved when our final conceptual score was significantly higher than our first conceptual score! It means we listened to our users and implemented feedback effectively.\n\n\nSEE EXAMPLE of beginning and final scores from our \"Quickies\" product (a set of scratch-off cards with short challenges that facilitate sexual and emotional intimacy for couples). \n\nNOTE ABOUT SCORES: Physical scores are almost always higher than Conceptual scores because the testing pool is made up of existing customers who already love the TAC brand. Conceptual scores are pulled from broad market surveys of people who may or may not be familiar with The Adventure Challenge 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We Built
\n1.
Bookended Testing Process\nConceptual  >  Physical  >  Conceptual\n\nSteps 1 and 2 below already existed in rough form, but when taking on this role, I advocated for adding Step 3 to measure our success in development.\n\nWe needed a way to ensure that the customer feedback we were gathering during testing was being interpreted and implemented successfully.\n\n\nThe Improved Development Flow:\n\nConceptual Test
Determines if the raw concept has potential to move forward. Feedback is analyzed by me and implemented at the stakeholders' discretion.
\nPhysical ‘Usability’ Test
Gives practical feedback from our internal testers on how the challenge works in the real world. Feedback is used to refine the challenge further and those that are approved go into the final copy process.
\nConceptual Test *NEW*
The final score on the fully developed challenge with final copy. Success was achieved when our final conceptual score was significantly higher than our first conceptual score! It means we listened to our users and implemented feedback effectively.\n\n\nSEE EXAMPLE of beginning and final scores from our \"Quickies\" product (a set of scratch-off cards with short challenges that facilitate sexual and emotional intimacy for couples). \n\nNOTE ABOUT SCORES: Physical scores are almost always higher than Conceptual scores because the testing pool is made up of existing customers who already love the TAC brand. 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more time in this role, I would have continued to grow TAC product testing in the following ways:
\nComplete library of testing scores and data with key insights
With a large backlog of products previously released without customer testing, I was continuously working backwards to gather feedback and gain insights about past products to inform upcoming products. With more time I would have completed the full catalog of products.
\nMore dynamic experience for Adventure Lab members
Better designed emails with cleverly written copy, more creative perks and merch, exclusive social media groups, etc.. 
\nInternational testing in the product development stage
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We Built
\n1.
Bookended Testing Process\nConceptual  >  Physical  >  Conceptual\n\nSteps 1 and 2 below already existed in rough form, but when taking on this role, I advocated for adding Step 3 to measure our success in development.\n\nWe needed a way to ensure that the customer feedback we were gathering during testing was being interpreted and implemented successfully.\n\n\nThe Improved Development Flow:\n\nConceptual Test
Determines if the raw concept has potential to move forward. Feedback is analyzed by me and implemented at the stakeholders' discretion.
\nPhysical ‘Usability’ Test
Gives practical feedback from our internal testers on how the challenge works in the real world. Feedback is used to refine the challenge further and those that are approved go into the final copy process.
\nConceptual Test *NEW*
The final score on the fully developed challenge with final copy. Success was achieved when our final conceptual score was significantly higher than our first conceptual score! It means we listened to our users and implemented feedback effectively.\n\n\nSEE EXAMPLE of beginning and final scores from our \"Quickies\" product (a set of scratch-off cards with short challenges that facilitate sexual and emotional intimacy for couples). \n\nNOTE ABOUT SCORES: Physical scores are almost always higher than Conceptual scores because the testing pool is made up of existing customers who already love the TAC brand. Conceptual scores are pulled from broad market surveys of people who may or may not be familiar with The Adventure Challenge 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Create a clear enough idea of the concept to equip the survey tester to give effective feedback, without prior brand knowledge.
\nConsistent Reporting Across Products 
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